Academic Books
New Media and Communications
Astghik Avetisyan

Yerevan, YSU Press, 2024, 168

ISBN 978-5-8084-2659-7

DOI: https://doi.org/10.46991/YSUPH/9785808426597

We have lived in two parallel realities: online and offline, for the last two decades. With its entry, the Internet has changed people’s daily routines, lives, perceptions and ideas, bringing new technologies and innovations that have made people forget their traditional skills and habits, connecting them to new technologies that are widespread not only online, but also in offline reality.

Astghik Avetisyan thoroughly covered the development of digital technologies, which has also changed the nature of the media. So, each transformation has been thoroughly considered and discussed by the author.

A. Avetisyan decided to coordinate the most important changes in various spheres of public life. Each chapter of the work summarizes the essential metamorphoses related to the transformation of the economy, politics, education and other areas under the influence of new media. The monograph consists of a Foreword, the chapters “New Media and Mass Communication”, “Network Economy and New Media”, “New Media and Politics”, “Transformation of Creative Industries by the Impact of New Media”, “Digital Activism in Modern Communication Environment”, “Science in the age of new media”, “Digital technologies in modern education”, “The impact of new media on art”, “Negative aspects of network communication”, “World monopoly in the digital market companies” and the Epilogue.

Observing the demands and proposals of the media field, the author notes that, as a result of the global spread of new media and the influence of globalization, the interpenetration of new formats in journalistic genres is taking place not only in our country but also in different corners of the world. As a result, due to the creation of multimethod and multi-form journalistic content, global communication has transformed the essence of political, scientific, educational and cultural processes under the influence of new media. The study’s author puts forward the problems that hinder the organization and management of media and communication and concludes that the new media has completely transformed the formats and models of economic development, and contributed to the dissemination of information and the formation of network thinking.

The researcher addresses the problems of the transformation of the creative industry under the influence of new media. The author emphasizes that despite the prevalence of the term “creative industry”, there are still debates about what can be classified in this branch of the economy. It is an indisputable fact that the rise of the creative industry is connected not only with the attempt to rebrand traditional policy in the field of artistic culture but also, rather, it is a result of the development of new media and the globalization of the knowledge economy.

The work tried to study, highlight, and combine the similarities and differences in the methods of traditional journalism and modern media. It made valuable recommendations. The work presents the factors hindering the organization of the process, which require a solution, and the ways of their elimination are indicated.

Summarizing the study of new media as a new communication phenomenon, the author concluded that digital platforms are not only a technological innovation but also have a cultural dimension. Mobile applications, websites, and social networks contribute to the formation of the network principle for both communication and the organization of each system. The network economy, network government, and network communities are the phenomena that have arisen under the
influence of new media. Since the influence of new media is not limited to one sphere of social life, the consequences of such changes are also worth studying, involving interdisciplinary tools.

The author notes that many directions of science have addressed the new media phenomenon. Philosophy, cultural studies, art studies, journalism, sociology, psychology, and communication make up an incomplete list of subjects that study the scientific logic of new media in various fields. Digital humanities can be included among them. The monograph observed and brought to light the influence of new communication platforms on public life, which have a cultural, psychological, and ultimately anthropological character.

According to the author, any technology gains positive or negative traits based on where it is applied. The process of socialization and introduction of new media into human life is already irreversible, therefore, scientists should focus on studying different aspects of this communication phenomenon to spread the positive phenomena associated with the digital environment and participate in the development of methods of struggle against possible negative manifestations.

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